Theatron
THEATRON – ENGAGING NEW AUDIENCES |
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A network of European performing arts organisations who aim to explore creative and innovative ways of engaging new audiences.
The Greek name for theatre – theatron – stems from theasthai: ‘to regard’ or ‘to look’. theatron highlights the importance of a creative dialogue between performers and audiences. It encompasses the entire creative process from programming via artistic creation, performance, outreach and communication. It is this original understanding of theatre that we want to foster and promote.
Objectives
In order to achieve this, Theatron promotes between its members:
1) artistic collaborations (touring, adaptations, co-productions, residencies, etc)
2) audience engagement activities (audience research, CRM, marketing & new media, education etc.) and a
3) activities that promote the long-term establishment of this collaboration & its outputs (publications, conferences, curricula).
Theatron is receiving funding through the EU Culture 2007-2013 Programme.
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With the support of the CULTURE programme of the European Union. This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. |
